Desktop & Mobile

Progress tracking for mental health

Cerebral's new progress page makes it easier for therapy & medication patients to keep track of how their mental health is improving over time

COMPANY

Cerebral

ROLE

Product Designer
Product Manager

YEAR

2025

tools

Figma

Context

Cerebral is an online mental health platform that provides therapy and medication management.

It connects users with licensed clinicians remotely to make mental health care more accessible and affordable. As it's expanded its offering to accept insurance, it has been increasing its user base and identifying opportunities for continued activation and retention.

Provide more clarity and guidance for Cerebral users facing uncertainty about their progress in their mental health journey while encouraging assessment completion?

Opportunity

Assessments page before

Only 1%

of weekly users visited the assessments page

1%

page visit rate

Only 40%

of users completed monthly mental health assessments

40%

assessment completion

Problems

Our research team found that people did not find value in our assessments page because:

1. It wasn't clear how the assessments benefitted patients
2. They couldn't connect it to their broader mental health journey at Cerebral

user feedback

"What does this information mean? Is a higher score better or worse?"

Clarity

"Compare to my start date so I can see how much actual progress has been made."

Value

"Give me more tips and encouragement if I'm struggling or congratulations."

Motivation

"It'd be nice to log how I'm doing each day so I can discuss with my prescriber."

Effectiveness

How might we…

Provide more clarity and guidance for Cerebral users facing uncertainty about their progress in their mental health journey while encouraging assessment completion?

Solution

I ran a collaborative strategy and design session to explore possibilities with 3 key principles in mind:

Personalized guidance

Simplicity

Actionability

An improved experience ultimately emerged of a clear, personalized plan including:

Things to Do

Plan-based next steps they should take in order to maximize their chances of success

Recent Activity

Summary of where the user is in their care plan and a celebration of the successes they've already achieved.

Progess

Past and current snapshot of mental health assessment results, meaning and action items.

We explored several variations before landing on the final, rebranded experience

the final experience

tailored recommendations based on user plan
summary of recent assessment and session
visual of health progress and suggested actions
opportunity to journal and share thoughts with clinician

live prototype walkthrough (Figma)

We explored several variations before landing on the final, rebranded experience

Results

User testing has proven positive and the team has launched this as an A/B test.

Positive User Feedback

An increase in 9 points CSAT from surveyed patients (3.9 to 4.8 CSAT)

Increased Assessment Completion

+12% increase in assessment completion rates so far from the treatment group

Increased Session Completion

+30% increase in visit attendance rates

Next Steps

Integrate additional features that might further increase enagagement (ie. AI Journal)
Identify opportunities to improve discovery for those who haven't yet visited the page

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